Facts and Opinions

Facts:

• 3,000 posters were made through the 'mydavidcameron.com' website which were spread through Facebook and Twitter. This allowed a £500,000 Tory advertising campaign at a zero cost.
• Advertising industry magazine campaign have reported that they got hold of 3 Tory's videos that are deemed too controversial and edgy to release.
• According to 1,000 respondents, national and regional print and broadcast media were selected as influencing them most by 59% of people.

Opinions:

• "Political advertising during an election campaign effectively favours the richer parties to the detriment of the others." Jonathan Fryer
• "The Conservatives must have spent tens of thousands of pounds advertising their parliamentary candidate in the local press." Jonathan Fryer

Sources:
http://www.guardian.co.uk/media/organgrinder/2010/jul/12/reuters-social-media-report
http://politicaladvertising.co.uk/category/conservative-party-uk/
http://understrictembargo.com/?tag=uk-general-election-2010
http://jonathanfryer.wordpress.com/2010/04/30/political-advertising-and-local-newspapers/

New Idea!

I have changed my idea to 'how politically parties uses advertisments to attract their audiences.'

I havent found out the exact audience they target but i have found out that the advertisments for the Conservatives was created by the advertising agency M&C Saatchi.

I will look more deeply at the advertising agency itself to see what kind of audience do they tend to target.

Coursework Idea!

My initial coursework idea is the effects video games on society?